Image courtesy of Douglas Elliman Real Estate.

Douglas Elliman Real Estate, the one of the largest independent residential real estate brokerages in the country by sales volume, has launched a new logo and branding.

The company developed its new look and tagline, “The Next Move is Yours,” with help from global advertising agency Grey.

A new website lies at the heart of Elliman’s rebranding exercise. With redesigned pages for new development, exclusive listings and agents, as well as upgraded lead-generation capabilities, the new Elliman.com is more responsive and interactive than previous versions and can be translated into 20 languages and converted into 55 currencies.  The site’s visuals are bigger and brighter, providing a media-rich and video-centric platform, including virtual tours and enhanced floorplans. Additional content includes neighborhood guides, curated collections of homes and easy access to Elliman’s market reports, as well as digital versions of its glossy publications, including The Wealth Report, Elliman magazine, Elliman Equestrian and Elliman on the Water.

Upgraded agent pages are built for a seamless mobile experience and include a heightened social media integration and intuitive management platform, enabling agents to further centralize their digital workflow, the company said.  Features are incorporated for quickly and easily building property websites on-the-go, tracking user information and behavior for customizable communications.

“I am both thrilled and proud to introduce the new Elliman.com and our reimagined branding into the marketplace,” Elliman Realty Executive Chairman Howard M. Lorber said in a statement. “Both of these initiatives reflect our commitment to marrying one’s individual idea of luxury with high-touch service and forward-thinking technology. I am certain that our new digital and marketing platforms will greatly resonate with our agents from across the country, as well as with their global clientele.”