Brokers Look Beyond Acquisitions to Boost Revenue
The chilly wind blowing through the Massachusetts housing market this fall has pushed brokers to launch a range of initiatives aimed at helping their agents survive and thrive in 2023.
More Brokerage Acquisitions on the Horizon
It’s a tough time to be a residential real estate brokerage right now. Revenue is falling along with numbers of home sales, raising the prospect that not every firm will survive next year.
Don’t Pass on the Home Inspection
Sellers who jump on offers from buyers waiving the opportunity to hire an independent home inspector may rue the day they did so.
Hot Lead Generation Strategies for 2021
Would you like to make your lead generation dollars go further in 2021? An excellent way to achieve this goal is to laser focus on your top three lead generation activities that produce the highest number of closed transactions.
How I Turn Renters into Homeowners
Most agents don’t want to be bothered with rental leads, yet they can be a great source for both buyers and future business. The question is how do you convert renter leads who don’t know they are qualified to buy a home right now?
Hot Marketing Campaigns for Today’s Market
As we head into the end of 2020 and plan for 2021, where can you market your business to obtain the highest return for your time and money?
Why Some Teams Fail
Are you thinking about starting a team or do you already have one? Failure to keep an eye out for these mistakes can result in disputes within your team, cash flow problems or even the disbanding of your team.
Proven Steps to Help Distressed Homeowners Avoid Foreclosure
If you know of anyone who is facing a mortgage crunch due to COVID-19, time is of the essence. The sooner they take definitive action to address their situation, the more likely they will be to successfully navigate through this difficult time.
How to Hit the Sweet Spot for Your Team in 2020
How do you find more clients? Which day of the week and what time of day will get the most opens on your email? Here’s what you need to know to hit the sweet spot for your business in 2020.
Fair Housing Mistakes Are Rampant. Are You Getting It Right?
We all carry unconscious biases. We’re simply more comfortable around people who are like us. Unfortunately, this can find its way into our work lives in insidious ways.
Is Your Brokerage Ready for the Silver Tsunami?
Over the next 20 years, 27.4 percent of the nation’s owner-occupied homes will come on the market as current owners die or otherwise vacate their homes. Are you prepared to capitalize on this growing trend?
Limit the Cost of the ‘Nibble’ in Negotiations
One of the costliest strategies during a negotiation is what is known as the “nibble.” Everyone knows that “nibbling” on a regular basis can result in a significant weight gain. Many buyers and sellers engage in the “nibble” as a negotiation strategy that can be extremely costly to the other party’s bottom line.
The Millennial Revolution: Are You Prepared to Cope?
Gen Y is reshaping the homebuying and selling experience to fit how they do business. Are you prepared to cope?
How to Survive Shifts in the Housing Market
To succeed in a declining market, focus on generating more buyer leads. You must also aggressively price your listings slightly below market value, or your sellers will end up “chasing the market down.”
Summer Is High Time to Recruit Your Most Dependable Agents
While most people vacation during the summertime, right now is the best time of year to recruit some of the most dependable and profitable real estate agents you can hire. Who are those people? Teachers.
Think KW Is Not a Tech Company? Think Again
When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational – they were utterly wrong.
How Does Your Listing Presentation Stack Up?
The general manager of my company recently lost her father-in-law and her family is preparing to sell his home. If you have ever wondered why consumers don’t get your value or challenge you on the commissions you receive, their experience illustrates why this is the case.
What It Takes to Become the Rainmaker for Your Business
In real estate nothing happens until you generate a lead. Whether you want to be a top-producing salesperson or the head of a successful agent team, successful “rainmakers” differ from lower-producing agents in a variety of ways.
Reset Your Mindset for Success in 2019
What does it take to create a profitable business in 2019? It all starts with your mindset. If you want to net more from your real estate business, follow these tips
He Said-She Said: How to Limit Your Exposure to Arbitration and Litigation
As Realtors, we often deal with volatile situations where emotions are running high and disputes are common. What steps can you take to limit your exposure in each transaction that you conduct and if you must go to court, increase the probability that you will prevail?
