Ways Agents Can Stop Paying for Leads
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
How to Sell a House in a Down Market
Increased interest rates, soaring inflation and lack of inventory are exerting downward pressure on prices as the market continues to sputter in other parts of the country. Are you to thrive in tomorrow’s potential housing market?
Women are the Masters of the Financial Universe – They Just Don’t Know It Yet
As the Baby Boomer men die off during the next five to eight years, women will have sole control over an astounding $32 trillion dollars of the country’s wealth. Sadly, many women are totally unprepared to handle what’s ahead.
Generate Huge Contributions for Local Nonprofits While Building Your Agent Brand
If you volunteer or are passionate about a cause, there’s a powerful new way to use real estate charitable giving to achieve all three objectives.
Could the ‘Great Renovation’ Be Around the Corner?
Institutional buyers and iBuyers are vanishing. More and more listings are going to need major work done. And both Gen Z and Gen X investors are looking to real estate for passion projects. Could we be on the brink of major change?
Common Real Estate Questions that ChatGPT Gets Very Wrong
Some in the real estate industry are arguing that AI answers to lead-qualifying and simple questions from buyers and sellers are a far more accurate, dependable and inexpensive than dedicated phone staff. Nothing could be further from the truth.
Top-Tier Lead-Generation Tips, and How to Convert Them
As we put 2022 behind us and confront the challenges of high mortgage interest rates coupled with fewer sales and lower prices, marketing fundamentals will be more important than ever in 2023.
Are You Up for a Down Market?
Anyone who has experienced a buyer’s market with few transactions and plunging prices is familiar with the concept of “chasing the market down.” Here’s how to help your sellers from making that terrible mistake.
Stop Wasting Money on Tech You’re Not Using
As we move into a market with fewer transactions and potentially falling prices, it’s more important than ever to zero in on what works and eliminate every unnecessary cost in your business.
DOJ-NAR Lawsuits Open Up a Can of Worms for Agents, MLS Services
It’s becoming increasingly apparent that the Department of Justice wants to force buyers to pay their own commissions. How would the real estate industry change?
Hot Property Trends for 2022
Frothy prices, affordability walls, inflation and interest rate increases – how will all this play out in in 2022?
Why Consumers Will Love Zillow Even More in 2022
Zillow also announced a game-changing partnership with DownPaymentResource.com last month that will add down payment assistance information to each listing. Believe it or not, this can be a boon for a real estate agent’s business.
Good News, Important Research Showcased at Annual Realtor Conference
Realtors from across the world convened at the National Association of Realtors’ annual conference last month in San Diego vaccinated, masked up and ready face the challenges ahead in 2022.
On Commissions, You’re Probably Your Own Worst Enemy
Only a small percentage of agents understand how to effectively persuade sellers to list at a full commission. Instead, agents are often so desperate to get the listing that they cave in the moment the seller asks them to reduce their fee. It’s time to stop and here’s how to do it.
Is Anyone Reading Their Documents Before E-Signing?
Digital signatures have made signing the reams of transaction paperwork virtually painless. The ease of signing digitally, however, has created a whole set of different issues that agents, brokers, and lenders must monitor in order to keep their documents secure.
Three Unique Ways to Target Your Marketing Dollars
Fall selling season is upon us. To maximize your production for the rest of 2021, carefully targeting how you spend your marketing dollars is crucial.
Is It Time to Stop Writing Buyer Love Letters?
A number of agents in recent months have become adamant that we should all stop our buyers from writing “love letters” to sellers because these letters often violate fair housing laws. I strongly disagree.
Is the Inventory Dam About to Burst?
Couple skyrocketing construction costs with the end of COVID-19 mortgage forbearance, the end of the eviction ban, plus the oldest Baby Boomers turning 75 this year, and inventory increases may occur much sooner than anyone anticipates.
How to Avoid Post-Closing Problems
A critical reason every buyer needs a competent agent with excellent negotiation skills is to prevent lawsuits, especially when post-closing problems occur. The question is how to avoid post-closing problems in the first place.
Ways to Generate Listings in a Low Inventory Market
With a hot spring market fast approaching and few new home listings in sight, many sellers’ agents are struggling to fill their pipelines with homes. Here are some tips that can help.
