Advisors Living is bringing a fresh, new name to the suburban Boston residential brokerage scene. Under CEO Merit McIntyre, it opened 11 new offices in rapid-fire fashion last year after many years focused on marketing new-construction condominiums downtown.
Some in the real estate industry are arguing that AI answers to lead-qualifying and simple questions from buyers and sellers are a far more accurate, dependable and inexpensive than dedicated phone staff. Nothing could be further from the truth.
Bill Senné is taking to new marketing channels, like athlete sponsorships, to make his his epynomous brokerage and advisory firm’s name known to a new set of potential customers.
The chilly wind blowing through the Massachusetts housing market this fall has pushed brokers to launch a range of initiatives aimed at helping their agents survive and thrive in 2023.
It’s a tough time to be a residential real estate brokerage right now. Revenue is falling along with numbers of home sales, raising the prospect that not every firm will survive next year.
If you are one of the many agents hoping to build your business, diversity and reaching out to communities once excluded from homebuying is one of the few blue ocean strategies remaining for this market.
Like most other employers across the state, local real estate leaders are mulling how much office space they’ll need for agents and other operations after the COVID-19 crisis fully recedes and the economy slowly returns to a new normal.
