Luxury Buildings Add Signature Fragrances as Differentiators
From hotels to offices, landlords want their buildings to smell unique and alluring. Some have even spun up merchandise lines to promote their bespoke scents.
From hotels to offices, landlords want their buildings to smell unique and alluring. Some have even spun up merchandise lines to promote their bespoke scents.
Dismissed as an obsolete money pit by former Gov. Charlie Baker, the revived Hynes Convention Center is forging new relationships with Back Bay hotel owners to ensure future meeting attendees can find convenient lodgings.
The $400 million, 33-story Raffles Boston Back Bay Hotel & Residences, set to begin construction this summer, soared upward in size and market niche during seven years of permitting and predevelopment. This is the saga of its tricky path to groundbreaking.
My brother Gary and I literally grew up in the hotel business. Well before we were born, our grandfather Irving Saunders – an astute, affable guy with no hotel experience – became the owner of the Copley Square Hotel in the heart of the Back Bay.