Bernice Ross
Special To Banker & TradesmanBernice Ross, CEO of RealEstateCoach.com, is a national speaker, trainer and author.
by Bernice Ross | Jan 26, 2025
Due to persistent high interest rates and lack of inventory, buyers are still sitting on the sidelines. As a result, it’s more important than ever to price your listings correctly right from the start.
by Bernice Ross | Dec 29, 2024
As we move into 2025, self-care needs to be more than just a resolution – it’s a necessity that should be your priority every day if you want to succeed in business.
by Bernice Ross | Nov 24, 2024
You walk into a listing appointment, really connect with the sellers, and nail your listing presentation. Then they tell you, “We’re interviewing three other agents – we’ll get back to you.”
by Bernice Ross | Oct 20, 2024
As the real estate industry continues to struggle with the fallout from the commission lawsuits, increased mortgage rates and a significant decline in the number of transactions, one observer is optimistic.
by Bernice Ross | Aug 25, 2024
Feeling overwhelmed by all the advice about how to negotiate buyer broker commissions? Surprisingly, adjusting to the coming changes may be easier than you may expect.
by Bernice Ross | Jul 28, 2024
America is facing a significant housing shortage, especially at entry-home level. And unnoticed by most, America’s mom-and-pop investors are quietly leading the charge in fixing this.
by Bernice Ross | May 26, 2024
The proposed settlement in the National Association of Realtors’ commission lawsuits has created problems for seller’s agents as well as the more obvious questions buyer’s agents face.
by Bernice Ross | May 19, 2024
Are you struggling with exactly how to answer your homebuyer clients’ commission questions? The trick is: Keep it simple and explain your value.
by Bernice Ross | Apr 14, 2024
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
by Bernice Ross | Mar 17, 2024
Whether you’re a brand-new agent or a 40-year veteran, I sat down with market intelligence expert Rick Sharga to get the answers you need to cope with what’s ahead.
by Bernice Ross | Jan 21, 2024
If you want to become a dominant player in your market in 2024, it’s time to leave behind many of the old-school marketing and lead-generation strategies from the past.
by Bernice Ross | Dec 31, 2023
The National Association of Realtors’ 2023 Profile of Home Buyers and Sellers is packed with insights that can help you take your business to the next level in 2024.
by Bernice Ross | Dec 24, 2023
Associations, brokers, agents and MLS leaders shouldn’t assume that defendants in the commission lawsuits can win on appeal – and that agent commissions will go down in the lawsuits’ wake.
by Bernice Ross | Nov 5, 2023
The most important step that the industry can take across the board is to make buyer-broker agreements mandatory in every transaction. But more may need to be done depending on the case’s final disposition.
by Bernice Ross | Oct 22, 2023
Top producers’ most important skillset is their ability to build strong connections with the potential leads they meet. Here are 10 ways to do what they do, and achieve similar success.
by Bernice Ross | Oct 15, 2023
Anywhere Real Estate’s $83.5 million settlement agreement and RE/MAX’s similar, $55 million settlement agreements in the so-called “bombshell” lawsuits together form a watershed moment.
by Bernice Ross | Sep 17, 2023
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
by Bernice Ross | Sep 3, 2023
Increased interest rates, soaring inflation and lack of inventory are exerting downward pressure on prices as the market continues to sputter in other parts of the country. Are you to thrive in tomorrow’s potential housing market?
by Bernice Ross | Jul 30, 2023
As the Baby Boomer men die off during the next five to eight years, women will have sole control over an astounding $32 trillion dollars of the country’s wealth. Sadly, many women are totally unprepared to handle what’s ahead.
by Bernice Ross | Jun 11, 2023
If you volunteer or are passionate about a cause, there’s a powerful new way to use real estate charitable giving to achieve all three objectives.