Why Marketing Your Listings to Other Agents Still Wins Deals
You have just taken a new listing and plan to market it directly to consumers in print, on the web and on social media. Almost no one, however, has a game plan to market to other agents.
How Top Real Estate Teams Create Customers for Life
There’s an all-out war for consumers between Zillow, Homes.com (owned by CoStar) and the Rocket Companies-Redfin team. But solo agents and agent teams have an ace up their sleeve that can compete against predictive AI and massive ad spending.
The Least Effective Way to Brand Your Real Estate Business: Your Name
If you rely only on your name, a logo and a tagline, your brand is already drowning in a sea of online and offline noise. Even if you’ve established your own name as a brand within your market area, you’re still missing out.
Negotiation Questions Every Agent Should Master Now
Whether you’re a new or an experienced agent, a quick way to kill any negotiation is to use “tell and sell” mode rather than asking questions.
Price It Right from the Start: Three Strategies to Avoid Costly Listing Pitfalls
Due to persistent high interest rates and lack of inventory, buyers are still sitting on the sidelines. As a result, it’s more important than ever to price your listings correctly right from the start.
The Most Important New Year’s Resolution You Need to Make and Keep
As we move into 2025, self-care needs to be more than just a resolution – it’s a necessity that should be your priority every day if you want to succeed in business.
How to Win the Listing in Today’s Highly Competitive Real Estate Environment
You walk into a listing appointment, really connect with the sellers, and nail your listing presentation. Then they tell you, “We’re interviewing three other agents – we’ll get back to you.”
Fewer Agents, Appraisal Worries: What’s Next for Real Estate
As the real estate industry continues to struggle with the fallout from the commission lawsuits, increased mortgage rates and a significant decline in the number of transactions, one observer is optimistic.
The Powerful Commission Mindset Reset You Need to Make Today
Feeling overwhelmed by all the advice about how to negotiate buyer broker commissions? Surprisingly, adjusting to the coming changes may be easier than you may expect.
The Great Renovation: Breathing New Life into America’s Aging Homes
America is facing a significant housing shortage, especially at entry-home level. And unnoticed by most, America’s mom-and-pop investors are quietly leading the charge in fixing this.
I Have to Sign a Buyer Representation Agreement to See a Property? No Way!
The proposed settlement in the National Association of Realtors’ commission lawsuits has created problems for seller’s agents as well as the more obvious questions buyer’s agents face.
How Buyer’s Agents Can Cut Through the Confusion on Commission Rules
Are you struggling with exactly how to answer your homebuyer clients’ commission questions? The trick is: Keep it simple and explain your value.
Worried About Your Commission? Learn to Show Your Value
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
What’s Next for the Spring Market?
Whether you’re a brand-new agent or a 40-year veteran, I sat down with market intelligence expert Rick Sharga to get the answers you need to cope with what’s ahead.
ChatGPT and Python: The Dynamic Duo Redefining Real Estate Marketing
If you want to become a dominant player in your market in 2024, it’s time to leave behind many of the old-school marketing and lead-generation strategies from the past.
Boost Your Real Estate Game with These Hot Data Tips
The National Association of Realtors’ 2023 Profile of Home Buyers and Sellers is packed with insights that can help you take your business to the next level in 2024.
Ditch the Doom and Gloom About Real Estate Commissions
Associations, brokers, agents and MLS leaders shouldn’t assume that defendants in the commission lawsuits can win on appeal – and that agent commissions will go down in the lawsuits’ wake.
What Might Happen After the ‘Bombshell’ Verdict?
The most important step that the industry can take across the board is to make buyer-broker agreements mandatory in every transaction. But more may need to be done depending on the case’s final disposition.
The Rules of the Road for New – and Not-So-New – Agents
Top producers’ most important skillset is their ability to build strong connections with the potential leads they meet. Here are 10 ways to do what they do, and achieve similar success.
Buyers’ Agents’ Fate Is Sealed – If They Don’t Prove Their Value
Anywhere Real Estate’s $83.5 million settlement agreement and RE/MAX’s similar, $55 million settlement agreements in the so-called “bombshell” lawsuits together form a watershed moment.
