Put Your Listings to the Nose Test

Nothing turns up buyers’ noses faster than a smelly house. They walk in, stop, take a whiff and are ready to turn around and leave. Some won’t even go beyond the front door.

Hunting for Sellers in a Tight Market

Alison Socha’s 23 years in real estate started with a personal connection. As a teenager, she babysat Linda O’Koniewski’s children long before the now-CEO of Leading Edge Real Estate had worked her way into her leadership position.

Your Home Sale Fell Through. Now What?

Once in a blue moon, a cancellation works out to the seller’s advantage. For the most part, though, sellers have no choice but to grin and bear it. The first step is to determine what went wrong.

Too Many Counteroffers Spoil the Pot

The toughest part of buying a house isn’t finding the ideal place or locking down financing. It’s actually making the offer – not just the monetary part, mind you, but deciding what to include and what to leave out.

Taking Buying, Selling to New Heights

Two hot new trends in real estate – designing and buying a custom home sight-unseen, and having your home renovations paid for by someone else – could become forces in 2023’s housing market.

Signs Are Still Silent Salespeople

Some sellers have a good reason for not wanting one. But for most people, “For Sale” signs are a 24-hour marketing tool that shouldn’t be ignored, even as house hunts mostly start online.

If It Smells, It Won’t Sell

There’s an old adage in real estate: “If it smells, it won’t sell.” And thanks to the pandemic, there are growing numbers of pets – and their smells – in houses hitting the market.

Secure Winter Curb Appeal, From the Top Down

The number of houses for sale is beginning to increase, bidding wars are not as prevalent, and the housing sector is moving into what are normally the slower fall and winter months. So, sellers need to be doing more to attract the attention of would-be buyers.

Most Listings Lack Key Elements

Sellers whose listings do not include virtual tours, professional photographs and floor plans are being cheated by their real estate agents. Without the proper visuals, homes will likely take longer to sell and fetch a lower price.